UX Lead


I solve problems by designing strategies that focus on people


I am a design thinker with over a decade of experience shaping customer expectations and experiences. I employ human-centred design principles to develop innovative solutions for the complex challenges organizations and their customers face.

I have worked both client and agency sides of the table, immersing myself in many different types of industries while shaping UX strategy for a wide variety of clients. I am inspired by the psychological aspect of my work and the challenge of designing experiences that people want to use.

For more detailed information about my experience please see my résumé.  

Strategy, Research and Design Skills:
Content strategy, user research (qualitative and quantitative), heuristic evaluation, persona development, competitive analysis, experience mapping, user flows, journey mapping, user journey and scenario development, card sorting, user testing, A/B testing, ecosystem mapping, keyword analysis, content inventory and audits, web analytics, insights and tagging plans, scope detailing, information architecture/site maps, wireframes, prototyping, storyboarding, functional specification documentation, workshop facilitation, co-creation, design sprints, digital marketing, responsive design, creative ideation, agile development and more.

Previous Clients: 
TD Canada Trust, Campbell's, Pfizer, BlackBerry, Tim Hortons, UNICEF, Four Seasons Hotels and Resorts, Treasury Wine Estates, Genuine Guide Gear, insightCuba, Santa Cruz Bicycles, RE/MAX INTEGRA, Suncor Energy, Petro-Canada, Dairy Farmers of Canada, Colgate Palmolive, EdgePoint Wealth, Hoyes, Michalos and Associates, Pet Valu, Sleep Country Canada, Stikeman Elliott, Threshold Financial Technologies, MBNA, Loyalty One, Nova Scotia Liquor Corporation and more.